Privacy policy
Last updated: July 2026
WHO WE ARE
VLT Studio ("we", "us", "our") operates thevltstudio.com. We are the data controller responsible for your personal data.
Data Controller: VLT Studio 182-184 High Street North, Office 18787 London, E6 2JA United Kingdom
For any privacy-related queries, contact us at hello@thevltstudio.com.
WHAT INFORMATION WE COLLECT
We collect information you provide directly to us, including:
- Contact details — name, email address, and any information submitted via our contact or order forms
- Order information — billing/shipping address, payment details (processed securely via Shopify Payments), and order history
- Bespoke order details — nail measurements, shape and finish preferences, colour references, and any photos you choose to share as part of the Dream Your Set or bespoke request process
- Marketing preferences — whether you have opted in to receive communications from us
We also collect certain data automatically when you visit our site, including IP address, browser type, and pages visited, via Shopify's built-in analytics.
HOW WE USE YOUR INFORMATION
We use your data to:
| Purpose | Lawful Basis |
|---|---|
| Process and fulfil your orders | Contract |
| Communicate about your order or bespoke request | Contract |
| Send marketing emails | Consent |
| Improve our website and customer experience | Legitimate Interest |
| Comply with legal obligations | Legal Obligation |
BESPOKE ORDER DATA
Any personal details, measurements, or images you share as part of a bespoke nail request are used solely to create your custom set. This information is not shared with third parties and is retained only for as long as necessary to fulfil your order.
SHARING YOUR DATA
We do not sell your personal data. We may share it with trusted third parties only where necessary, including:
- Shopify — our e-commerce platform (see Shopify's Privacy Policy)
- Payment processors — to securely handle transactions
- Shipping providers — to deliver your order
- Marketing tools — where you have opted in to receive communications
Some of these third parties may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.
YOUR RIGHTS
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict how we process your data
- Withdraw marketing consent at any time
- Data portability (where applicable)
- Lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113
To exercise any of these rights, email us at hello@thevltstudio.com. We will respond within 30 days.
DATA RETENTION
We retain your data for as long as necessary to provide our services and comply with legal obligations. Bespoke order details are deleted once your order is complete and any applicable return window has passed. Financial records are kept for 6 years in line with HMRC requirements.
AGE RESTRICTIONS
Our products and services are intended for individuals aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18.
COOKIES
Our website uses cookies to support essential site functionality and analytics. You can manage cookie preferences via your browser settings.
INTERNATIONAL DATA TRANSFERS
Some of our third-party service providers (including Shopify) may store or process your data outside the UK. We only work with providers who offer adequate data protection safeguards consistent with UK GDPR requirements.
CHANGES TO THIS POLICY
We may update this policy from time to time. Any changes will be posted on this page with an updated date.